Content Syndication Strategy: How to Get Started

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Content Syndication Strategy: How to Get Started

Promotion of a blog for covering a big spectrum of audience is really challenging. That is where content syndication comes into picture and has gained popularity among bloggers and webmasters, who could not devote much time in content promotion for earning popularity. Content syndication is a process of publishing your content on third party website for catching more target audience. Just as white papers, press release, webinars, case studies make an appeal directly with the audience, through content syndication you can reach beyond your immediate audience, for boosting your sales funnel.Promotion of a blog for covering a big spectrum of audience is really challenging. That is where content syndication comes into picture and has gained popularity among bloggers and webmasters, who could not devote much time in content promotion for earning popularity. Content syndication is a process of publishing your content on third party website for catching more target audience. Just as white papers, press release, webinars, case studies make an appeal directly with the audience, through content syndication you can reach beyond your immediate audience, for boosting your sales funnel.

Have a Content Syndication Strategy in 2018

Content itself is useless, until and unless it gets identity in the world of internet. And here comes the importance of SEO, Social Media Marketing, Video marketing, Blogging and so on. Come up with the best content for grabbing the attention of best audience through content syndication strategy. Never think an article just a piece of content; it can re-purpose in different forms, confused? What does it mean? Following is the clarification

  • Publish a blog post on your website.
  • Make a PowerPoint of the same content and share it on Slideshare.
  • Shoot a video of the slides and share in on YouTube.
  • Make infographic and share it on Pinterest.
  • Extract some attractive quotes from your article and make it tweetable on Twitter.

This list can be continued further, but you got the concept? RIGHT!! And this shows the power of content syndication.

Digital Marketing Benefits

Content Syndication creates some integral benefits in the field of digital marketing. The concept of marketing and selling has taken a turning point in the era of digital marketing.  Content sharing gives value to your work and generates backlinks which are resourceful for accelerating search engine performance. It is possible for you to gain more traffic from social media as people beyond your initial audience will get exposure to your article and blogs. Isn’t it a good idea for a company to expedite sales through professional blogs? Syndication establishes direct connection of company with the sales call.

Achieve Consistency with Syndication

Many times a business starts with a goal in mind that how to take content marketing to the next level of achievement. Initially it happens that the blogs are regularly posted for at least twice in a month and this process lasts for few more months and the time comes when they become busy and forgot to post. This lack of consistency is fulfilled by syndication. It is the best way of keeping your audience engaged.
Write a post and consider few questions in mind: ‘Will it bring traffic on your website’, or ‘How it will portray your reputation in the market’. Answers of these two questions will help in knowing where to syndicate and what to syndicate.

Remember, it all starts with content
Incorporating content syndication in the content is a smart way of grabbing attention of various target audience, but always remember that content is king! Compelling, informative and conversational content is required to entice customers. Content syndication is hard work but ultimately you are doing less work for larger gains in terms of revenue for your industry.

By | 2017-12-08T05:18:49+00:00 October 7th, 2017|Content Creation|0 Comments

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