Audience intelligence is the ability to gain insight into audiences, develop target marketing, and determine what is and isn’t working in real time. The ability to track and determine what sits well with your target market changes the way that you are able to interact with them. Audience intelligence will provide insight at an industry and individual level to enable you to determine profitable sectors within the market.
Audience intelligence is particularly important when considering the digital space and consumer’s tendencies to move towards digital platforms.
Keep in mind that audience intelligence is different to big data which is the collection and analysis of a variety of internal data sources to look for patterns and trends. Audience intelligence has a big place in non-essential brands that have scaled and find it hard to determine what consumers think of their brand at a descriptive level. Audience intelligence is geared at gaining insight into consumer’s opinions relative to the competition without reviewing bias data.
Some scenarios where our custom solutions can turn out to be valuable:
- Understand why your competitor’s customers chose them rather than you.
- Gauge the prospect’s pulse (critical information about their initiative, technology or vendor landscape, budget, deadlines, fitment of solution like yours and more)even before an inside sales rep makes the first attempt to schedule a demo or a meeting.
- Utilize discarded leads with greater insights so as to convert them into sales ready opportunities.
- And more…