Brand awareness is related to the functions of brand identities in consumers’ and can be reflected by how well the consumers can identify the brand under various conditions. Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.
How to Manage Your Company’s Brand
There are many marketing vehicles that can drive home your brand message, including:
- Public relations and publicity
- Trade shows
- Phone directories
- Online (your website, blog, social media such as Twitter and Facebook, advertising)
- Broadcast media (television, radio)
- Print media (newspapers, magazines, specialty publications)
- Print displays and direct mail (brochures, fliers, signage)
- Professional assistance (consultants, designers, and agencies)
Marketing brand management
A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company’s overall vision.
There are many ways to start designing a logo, but most often times you’ll see designers begin by sketching out dozens if not hundreds of iterations on paper. The process of getting concepts down on paper and then iterating on those ideas can unlock new directions to explore and final solutions that you wouldn’t have normally arrived at when starting on the computer. After selecting your best sketched concepts, you should start iterating on them digitally.